Asda clothing ad banned

Asda has been censured by the advertising watchdog for presenting a basic right as a shopping deal.

A tv advert for the clothing label George at Asda said: "At George, we know what makes a difference; the quality and feel of the fabric, the stylish cut, the stitching, colours that stay colourful, extensive testing and the finer details... and that's why, at George, we now offer a 100-day quality guarantee on all our clothes, so you can enjoy quality that lasts. Yes, that's George, exclusively at Asda."

A viewer objected saying the 100-day guarantee was misleading because consumers had more time to return items that were not of an acceptable quality under the Sale of Goods Act.

Defending the advert, Asda said employees were briefed on the difference between a "faulty" list, which detailed defects covered by the Sale of Goods Act, and a "quality" list covered by the 100-day guarantee including fabric bobbling, pulled threads, shrinking, stretching and colour fading.