UK fashion sales and pr company join forces

UK fashion sales agency Sewn Sales and media company Varg PR

are joining forces. The two companies are collaborating on press and wholesale in addition to launching a joint menswear PR division

Sewn and Varg will go in to partnership starting January 2012, the agencies’ owners announced this week. Sewn Agency has appointed Varg PR to consult across the majority of their clients starting January 2012, while Sewn will support Varg’s existing Sales division for the full AW12 season.

Simultaneously, the two agencies are launching a mutual PR division focusing on menswear. The client rooster will include up and coming European labels such as Libertine-Libertine, Sixpack France and Rascals, adding to the strong clientele and contacts Varg PR already holds in womenswear.