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Karen Millen blocks 2.6 million pounds worth of counterfeit sales

By Vivian Hendriksz

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Fashion

High street retailer Karen Millen's international campaign against counterfeiting has been a success so far - according to the fashion label it's fight against counterfeiting has led to the halt of online sales worth over 2.6 million pounds concerning copy-cat products.

In order to monitor online marketplaces, which are the most convenient sales point for counterfeiters, Karen Millen has been working closely with companies such as eBay, Amazon, Taobao and Alibaba, as well as other online retailers. Over half million pounds worth of counterfeit items have been removed from eBay alone. According to the label, its campaign has managed to remove over 38,000 URLs from search engine results pages as well as over 23,000 item listings from online websites and marketplaces.

The women's wear retailer has turned its attention to supply chains working with counterfeiters, such as factories producing the false goods. "Our clients are looking for unique pieces that they won't see anywhere else, so we have a zero tolerance policy towards counterfeit," said Gemma Metheringham, chief creative officer at Karen Millen. The label has a special designated page on its online store named "Join our Fight," which asks all consumers and visitors to notify the company immediately if they find a suspicious looking seller or website.

"As a leading global fashion brand, Karen Millen has inevitably attracted the attention of those wanting to profit through producing cheap imitations," added James Corlett, legal counsel for Karen Millen. "Over the last three years we have invested heavily in brand protection strategies and worked with partners to safeguard the craftsmanship and look associated with the fashion house. To date we have shut down over 2,200 counterfeit sites selling fake products and we are currently in the process of delisting a further 200."

Alibaba
Amazon
Counterfeit
eBay
Gemma Metheringham
Karen Millen