Valextra taps Sara Ferrero as CEO

London - Italian luxury goods label Valextra has named Sara Ferrero as its new Chief Executive Officer, following its spring/summer collection presentation in Milan on Sunday. Ferrero succeeds Alessandra Bettari, who left the role at the company to work as the the right handed woman of Franco Pené, president of Onward Luxury Group.

“Valextra leverages values that are modern and beyond time, based on an aesthetic purity, functionality and quality,” said Ferrero, praising the label's potential and positives assets. She brings with her years of experience within the luxury end of the industry, having held CEO positions at Furla and Joseph. She had been credited with tripling Furla's retail sales in under five years and has helped breathe new life into Joseph.

Her appointment at Valextra marks the latest move in the ongoing development of the label, following the acquisition of a majority stake in the company by London based investment firm NEO Capital two years ago. Ferrero is also a partner at NEO Capital.