Sainsbury’s launches standalone website for Tu clothing range

Today is a big day for Sainsbury’s, as the supermarket retailer launches its standalone Tu clothing website at tuclothing.sainsbury.co.uk, offering its collection to consumers across the whole of UK for the first time.

Prior to the website launch, the full Tu clothing range was only available in 160 Sainsbury’s store across the country, with a ‘selection’ of the range sold in close to 400 stores. The new website, which went live this morning, offers next day delivery, in addition to standard delivery and click-and-collect services, which will be available in 710 stores, including 112 convenience shops.

Tu clothing: now available online

“This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand,” said Sainsbury’s director of online, Robbie Feather. “Customers have increasingly been looking to buy Tu online and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months.”

The supermarket chain, which is currently battling against the likes of Tesco and Asda for market share, noted that Tu website launch came after a successful 12 month trial period. During the period, Tu clothing sales grew to 800 million pounds, making Sainsbury’s the UK seventh biggest apparel retailer by volume and tenth by value, according to data from Kantar Worldpanel.

The Tu website launch is part of the retailer’s aim to remain the top destination for “high street style at supermarket prices.” According to Sainsbury’s, one pair of Gok for Tu jeans is sold every minute in stores and a pair of knickers every three seconds.

“We are focused on providing excellent quality and value, with a talented in-house Tu design team,” added Feather. “We’re already seeing particularly strong online sales of dresses and children swear and look forward to customers’ reaction to the new site.”