Oasis launches localised fashion feeds

High street fashion chain Oasis has launched two new integrated e-commerce features, with the aim of maximising its social awareness and engagement, as well as bring its online and bricks-and-mortar offerings closer together.

Oasis My Way uses Olapic’s visual marketing platform to collect and share customers photos and videos from social media channels including Twitter and Instagram using the hashtag #OasisFashion and places them into a gallery on the Oasis homepage. The software also allows Oasis to tag the featured products so visitors can shop straight from the customer gallery.

The partnership with Olapic also means that Oasis can request and receive rights for using customer content in email, print, in-store, online and offline and more, as well as measuring the influence of sales, conversion and engagement.

Oasis My Way launches across four Oasis stores: London Argyll Street, Birmingham Bullring, Glasgow Buchanan and Manchester Arndale.

The womenswear retailer has also launched a localised live fashion feed, enabling Oasis to show live content filtered by country or geographical area, to three of its stores in London’s Argyll Street, Birmingham Bullring and Glasgow’s Buchanan Galleries.

The new social integration will use existing digital screens and projectors in the stores to show shoppers what has been bought online in their area in real time, a new unique proposition for the UK high street.

Briony Garbett, Oasis director of digital, said: “As we continue to respond to the ever-evolving shopping habits of our customers, we are thrilled to launch Oasis My Way in partnership with Olapic and our Oasis localised fashion feed.

“Both functions continue to support our mission to establishing an exciting and enriched omnichannel shopping environment that is equally aligned to our brand and trading values across online, social, mobile and in stores.”