Jerome Dreyfuss to open London store
By Don-Alvin Adegeest
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French accessories designer Jerome Dreyfuss is due to open his first stand-alone store on London's Berkeley Square in Mayfair.
The designer, who's partner is designer Isabel Marant, started his label ten years ago, when Marant was searching for a handbag that she couldn't find.
The store spans 1,296 square feet, with interiors designed by Franklin Azzi. The design was inspired by Dreyfuss’ love of modernism and, more specifically, Brutalism, as well as the creations of Carlo Scarpa.
The store is just a stone's throw from Isabel Marant’s store on Bruton Street, and will be his eighth stand-alone shop. In the UK the collection is also available at Harrods, Liberty, Matches, and Net-a-porter.com.