Perry Ellis acquires Ben Hogan brand

Perry Ellis International, Inc. (NASDAQ: PERY) announced

Thursday that it has completed the purchase of the world-wide intellectual property rights of the Ben Hogan family of brands from Callaway Golf Co. (NYSE:ELY).

“We are extremely pleased with the addition of the Ben Hogan brand to our current golf portfolio as it reinforces our strategic focus on our core competency in golf lifestyle apparel. We are working to launch the Ben Hogan brand, within major retailers looking to capitalize on the white space on their floors and in the marketplace,” commented in a statement released Thursday Oscar Feldenkreis, president and chief operating officer of Perry Ellis International.

Perry Ellis will also assume all license arrangements, including South Korea & Japan, for apparel and accessories under the Ben Hogan brand name, advanced the Miami-based retailer.

Ben Hogan (1912 – 1997) "The Hawk" is one of the legendary giants of golf history with over 69 PGA Tour victories and 9 major championships. Following his most successful season, Hogan started his golf club company in the fall of 1953 in Fort Worth, TX. It is a quite renowned name among players and fans around the world and still stands for the superior quality he demanded throughout his career.