Mr Porter treasure hunt comes to London

Net-a-Porter’s luxury online men’s retailer

, MrPorter.com will be hosting its Global Treasure Hunt in London from today. The interactive challenge, which was launched to celebrate the e-tailers 1st birthday, debuted in Sydney and has already, hit New York and Paris and it arrives in London today for a week.

The retailer invites participants to down load the exclusive GoldRun app, which shows the locations of Mr Porter’s treasure hunt, which they need to visit in order to ‘capture’ a Mr Porter branded shopping bag via augmented reality and be in with a chance to win luxury prizes.

Previous cities have crowned 45 winners and the brand has received more than 1,000 interactions, and the London leg is expected to achieve a similar response. The challenge will be visiting four boutiques in London - Emma Willis, The Boundary, Barrafina, and La Famiglia.

“We are delighted to be celebrating our birthday across a number of platforms. Whether it is utilising Aurasma to enhance the Mr Porter Post or working with the latest generation of augmented reality apps, we wanted to engage with and excite our visitors using the newest technology to refine their experience.” Jeremy Langmead, Editor-in-chief, MrPorter.com.