The #FASHIONTECH conference was set up in January 2015 by the PREMIUM GROUP and has taken place each season since then. With its aim of bringing fashion together with the tech and start-up industry,

Just a few years ago, when the idea of so-called 'wearables' came up, it was expected that they would soon find their way into everyday life. But since then, not much has changed except for smart wat

London - Paul Smith is set to open a new store in Berlin next month. Located on Potsdamer Straße in Tiergarten, the shop will feature the brand’s ready-to-wear collections, shoes, and acc

The summer editions of Premium and Panorama, two of Berlin's largest and most trust fashion trade fairs kicked off to much fanfare on June 28 and closed their doors after three successful days on Jun

German online retail giant Zalando is well aware of the challenges faced with linking the online store and the physical brick and mortar store. The German retailer recently welcomed Adidas as its fi

The first edition of the renewed German street-wear trade fair Bread & Butter is set to take place this September 2 to 4 at Arena Berlin, Germany. News of Bread & Butter's comeback was announ

German online giant Zalando has called off Bread & Butter's upcoming consumer event in January, as the Berlin Senate has indicated it may need to accomodate refugees in Tempelhof, the trade fair'

Premium Group is expanding its fashion reach in the trade fair circuit. The fashion trade show organiser is set to take over Bright, the trade event for streetwear and sportswear. The owner of Premiu

The catwalk was officially opened with the runway show from menswear label So Popular on Tuesday morning, marking the start of Mercedes-Benz Fashion Week in Berlin. During the high summer temperature

Never before has Bread & Butter been so small and quiet. Where there used to be aching long lines of visitors patiently waiting to enter the trade fair, this season saw visitors waltzing in with

Berlin-based fashion trade show Bread & Butter has managed to secure it's previously uncertain future with the help of online giant Zalando. The German trade fair announced today the online platf

High street fashion label Reiss is expanding its footprint overseas as the women’s and men’s wear label is set to open its first stand alone store in Germany later this year. The debut st

The story continues for Bread & Butter - Mario Hotz has joined the new management team for the revived Berlin fashion trade fair as none other than Chief Executive Officer. He joins founder and

After ensuring the future of its summer edition, Berlin trade fair Bread & Butter set about creating a new concept to help bring a breath of fresh air to the event. Taking place from July 7 to 9,

Quite a few doubts had lingered over Berlin ahead of this season’s fashion week, which came to no surprise as the city had lost its most famous trade fair. Bread & Butter, formerly the big

Many brands due to exhibit at the bankrupt Bread & Butter fashion fair in Berlin are yet to receive their deposits reimbursed. According to Drapers online, brands that paid deposits for the cance

There was already a buzz of activity to be heard in the hall at Gleisdreieck shortly after the gates of Premium, the Berlin-based international fashion trade show opened on Monday. An hour later, the

Karl-Heinz Müller, founder and managing director of Bread & Butter is not a quitter. But rather than chart the future of the Berlin-based trade fair himself, Müller has decided to leave

Karl-Heinz Müller, founder of Bread & Butter, has been 'forced' to take the next step to secure the future of the Berlin-based trade fair and has filed for bankruptcy. Once Bread & Butte

Rumours that Bread & Butter would fall through have been circulating for the past few weeks. But at last the trade fair's organisation has come forward and stated that the show will go on, albeit

Bread & Butter, the Berlin-based fashion tradeshow, is to change its dates starting from its January 2013 exhibition. The casualwear and accessories event will take place a day earlier from Tuesd

Only a few years ago, it was inconceivable that Berlin would one day become Germany’s fashion capital. Everything seemed possible after the wall opening in 1989, when creative minds from all ov

Bread and Butter, the Berlin tradeshow for premium streetwear brands, received mixed reactions from exhibitors. Much hype in the past has been attached to the directional fair, but this season it see

Berlin and fashion - probably a perfect match. For the third time, two fashion fairs - the Bread & Butter and the Premium - took place in the German capital last weekend. Even though the city doe