Fashionunited
 

H&M takes a step back and moves new brand /Nyden to H&M's website

H&M Group is rethinking its new Millennial-focused brand, /Nyden, just six months after its launch. First intended to be an independent label, /Nyden has been integrated into H&M’s webs
Business

In pictures: H&M x Moschino collection unveiled

As November approaches, anticipation for the launch of a new H&M designer collaboration increases. Today, Swedish fast-fashion chain has unveiled a first look at this year's line born from its pa
Fashion

Jeremy Scott teases H&M and Moschino collection

H&M’s latest designer collaboration with Moschino hits stores and online on November 8 and the luxury Italian label’s creative director, Jeremy Scott has taken to Instagram to tease t
Fashion

H&M opens its first store in Uruguay

Swedish fast fashion giant H&M is expanding its presence in Latin America. The brand unveiled its first store in Uruguay last Saturday. Located in the country's capital, Montevideo, the new shop
Retail

H&M and Klarna announce global partnership

Swedish fashion chain H&M has announced that it is entering into a global partnership with Klarna, which will see one of Europe’s leading payments providers further integrating H&M&rsqu
Retail

H&M launch Close to My Heart collection for breast cancer awareness month

H&M is to launch its first collection of bras for breast cancer survivors in support of the American Cancer Society (ACS). The Swedish fashion group was inspired by one of its employees, a surviv
Fashion

H&M boosts online sales as profits plunge

Swedish ready-to-wear giant H&M on Thursday said it saw a major boost in online sales in the third quarter, even as a cumbersome shift to faster logistics weighed down on profits. Hennes and
Business

In Pictures: H&M x Morris and Co

Following the success of its collaboration with British interiors brand GP and J Baker, H&M has announced a new capsule collection for autumn/winter 2018 with Morris and Co, the quintessentially
Fashion

H&M adds recycled cashmere and velvet from recycled polyester to collection

Fast fashion giant H&M is introducing two new materials to its eight “Conscious Exclusive” collection. The new line, which is set to include 30 items, will feature recycled cashmere a
Fashion

H&M’s Weekday opens store in Helsinki, to launch Monki in Newcastle

Hennes & Mauritz AB (H&M) selling merchandise under labels such as H&M, COS, Monki, Weekday, Cheap Monday, & Other Stories, H&M Home, Arket and Afound, opened doors to a new Week
Retail

Cos to expand China presence by launching a flagship on Tmall

London-based fashion brand Cos, part of the H&M group has announced its online debut in China next month. The company said that the brand will launch an online storefront on Alibaba’s Tmall
Retail

Investors slow to follow H&M and Ikea into Ukraine

When Swedish clothing giant H&M opened its first store in Ukraine earlier this month, thousands of high-street fashion lovers rushed in to buy jeggings, flares and jersey dresses. But the ex
Business

H&M Q3 sales improve 9 percent

Sales including VAT in the third quarter, from June 1, 2018 to August 31, 2018, at Hennes & Mauritz AB (H&M) amounted to 64,800 million Swedish krona (7,160.5 million dollars), an increase of
Business

Moschino and H&M to launch clothing line for pets

Tongue-in-cheek brand Moschino announced on its Instagram profile that its collaborative collection with H&M, to be launched on November 8, will include petwear. This will mark the first time bot
Fashion

H&M Foundation and HKRITA to open textile recycling facilities in Hong Kong

The H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel (HKRITA) have announced the opening of two textile recycling facilities which will put HKRITA’s hydrothermal
Business

Sustainability instead of fast fashion: an interview with the Arket CEO

Arket is the new sustainable fashion label of the H&M family. Founded as recently as 2017, it has expanded by now with stores worldwide. In January 2018, the first German store was opened in Mun
INTERVIEW
Business

Applications open for Global Change Award 2019

Do you have an innovative idea to make the fashion industry more sustainable? Applications for the Global Change Award have opened today, August 29. Established by the H&M Foundation, the prize p
Fashion

Video: H&M Studio A/W 2018

H&M Studio presents a fictional world, taking inspiration from iconic TV characters and movie stars. The collection fuses ladylike statement pieces with borrowed-from-the-boys wardrobe classics,
Video

Video: H&M x Izzy Bizu

Pack your bag — we're going on an adventurous getaway together with Izzy Bizu to the world's fashion capital, Paris. What to bring? Easy-going styles in stripes and checks! Source: H&M, Y
Video

H&M opens first store in Ukraine

H&M has entered the Ukrainian market. The fast fashion brand’s very first store in the country opened last Saturday, August 18. Spanning over 2900 square meters, the store offers a selectio
Retail

Ban on plastic is fueling new luxury accessories and fashion alternatives

Last week, while on holiday in Ibiza, the gin tonic I ordered at the quiet end of a beach club on Playa d’en Bossa was served with a bamboo straw. A sustainable, recyclable straw I was told, t
OPINION
Fashion

Video: The Waist Bag

Bum bag, fanny pack, waist bag: this '90s staple (with its many names) has made a comeback, and it's trending harder than ever. Source: H&M, YouTube.
Video

H&M’s Afound to sell remaining pieces of French concept store Colette

Many fashionistas lamented the closure of Parisian concept store Colette, which shut its doors for good last year. However, there’s still a chance to get a hold of some of Colette’s items
Retail

Store, café or art gallery? The rise and rise of the concept store

These aren’t easy times for brick and mortar fashion retailers. As e-commerce grows and consumer behavior changes, the US has seen over 7,000 store closings in 2017. Investment bank Credit Suis
IN DEPTH
Retail

Video: Visual Art Innovation - H&M Voice Interactive Mirror

A new tech solution, H&M Voice Interactive Mirror, is now running live in the worlds’ largest H&M Flagship store at Times Square, NYC. Source: Visual Art, YouTube.
Video

Video: On the label - Issey Miyake and H&M

Fashion can be a lot of things, but eventually it has everything to do with technology and innovation. Source: Fashion One, YouTube.
Video

Fashion celebrates Pride...or is it marketing tactics?

For those who may have missed the rainbow waves postered across cities around the globe, August is the month of Pride. The rainbow flag, as we all know, is a symbol to reflect the diversity of the LG
OPINION
Fashion

H&M best fashion employer for US women, according to Forbes’ new list

Forbes, the American magazine best known for its annual list of the world’s billionaires, decided to start a new annual ranking in the wake of the #MeToo movement. The publication partnered up
Business

H&M collaborates with Givaudan in new fragrance line

H&M’s beauty assortment is about to expand, thanks to a partnership between the Swedish fast fashion giant and Swiss perfume house Givaudan. A collection of 25 new fragrances will be availa
Fashion

The fashion industry at a dead end: New products worth millions destroyed

Another fashion company that intentionally destroys its goods: Burberry announced in its current annual report that it destroyed finished goods worth 28.6 million pounds (32 million euros) in the fin
OPINION
Business