Fashionunited
 

The fashion industry at a dead end: New products worth millions destroyed

Another fashion company that intentionally destroys its goods: Burberry announced in its current annual report that it destroyed finished goods worth 28.6 million pounds (32 million euros) in the fin
OPINION
Business

Worn Again Technologies hits 5 million pound target

London-based Worn Again Technologies has hit its 5 million pounds investment target to accelerate its trail-blazing polymer recycling technology, which aims to crack the code on the circularity of ra
Business

H&M tests same-day delivery in Berlin

Online shoppers living in Berlin can now receive their H&M orders just a few hours after the purchase. The Swedish fast fashion giant chose the German capital to test its new same-day delivery se
Retail

6 new consumer mentalities changing the retail industry

”There's no such thing as an online retailer or offline retailer anymore. Everyone should become both.” Pernille Kok-Jensen, Trend Director at Dutch qualitative research agency Mare, shar
REPORT
Business

Why did Burberry destroy 28 million pounds of its goods?

On the topic of sustainability we are used to hearing brands over-producing collections for their retail networks and being left with excess stock. Back in March the New York Times broke the story th
Fashion

H&M is the web's most popular fashion brand

Swedish fast-fashion retailer H&M tops the list of the world’s most popular brands, according to internet search data compiled by SEMrush, recording on average more than 30 million searches
Retail

Founder of H&M’s label /Nyden steps down from CEO role

Oscar Olsson, the founder, CEO and creative director of /Nyden, has jumped ship three months after the label’s launch."Oscar Olsson, responsible for the Nyden project will not continue at Nyden
People

H&M collaborates with GP and J Baker

Swedish fashion giant H&M has unveiled a debut print collaboration with British wallpaper and textile house GP and J Baker, which is renowned globally as supplying soft furnishings and wall cover
Fashion

H&M CEO calls Q2 trading "unsatisfactory", sales improve 2 percent

Sales including VAT increased by 2 percent to 60,463 million Swedish krona (6,738.6 million dollars) in the second quarter. Sales including VAT in the six-month period amounted to 114,017 million Swe
Business

Plus-size clothing ranges leading to higher obesity rates in the UK, says study

UK retailers’ decision to offer plus-size clothing is leading people to underestimate the health risks of being overweight or obese, according to a new study by sociologist Raya Muttarak, from
Fashion

H&M reopens Paris flagship store, offers clothing repair

H&M is to reopen its flagship store in Paris this Wednesday, after 18 months of renovations, the company informed in a statement. Located between Galeries Lafayette and Printemps, the store will
Retail

H&M’s new discount concept Afound opens online shop

Swedish fashion company H&M opened the first online shop for its new off-price concept Afound a few days ago, on Thursday. However, like the first brick and mortar stores that opened at the same
Retail

H&M posts 2 percent rise in Q2 sales

Sales including VAT at Hennes & Mauritz AB (H&M), in the second quarter to May 31, 2018, amounted to 60,464 million Swedish krona (6,904.8 million dollars), representing an increase of 2 perc
Business

Want to sell more online? Speed is more important than style

True or false: consumers that love a certain fashion brand will buy items from said brand online, again and again. False, according to a new survey conducted by WGSN. After surveying 15,000 women age
Retail

Video: Moments Under the Sun

Playing, laughing and talking heart-to-heart; summer is made for embracing these moments with your family and friends. Source: H&M, YouTube.
Video

H&M to make its UK sizes bigger in line with standard sizing

H&M seems to be finally be conceding to endless customer complaints that its sizes were too small as the Swedish fashion giant is set it increase the measurements for its UK sizing range. Raise y
Fashion

H&M Group to launch new apps with Google and HoloMe

H&M Group is set to showcase two new “cutting-edge” technology features during Stockholm Fashion Tech Talks, the conference on fashion digitisation, which have been created in collabo
Fashion

H&M to open Afound stores in Sweden

H&M is expanding their presence in Sweden. The company will be opening its first Afound stores in the country this June. Afound sells discount clothes from a variety of brands. After taking a los
Retail

Gender-based violence uncovered in H&M's and Gap's supply chains

London - The need for greater transparency in the garment industry's supply chain remains a global issue, as evidence of gender-based violence and sexual harassment continues to emerge. Now three ne
REPORT
Business

Afound to open debut stores in Stockholm and Malmö in June

London - Afound, the off-price marketplace concept develop by fashion giant H&M Group is set to open its first two physical stores in Sweden. Located in Stockholm and Malmö, the first will o
Retail

H&M debuts "Love For All" collection

With gay pride month fast approaching, brands have begun capitalizing on the LGBT pride parades that will be going on all over America. H&M has launched a line of rainbow colored and LGBT pride i
Fashion

Video: H&M - Under the Sun campaign

Wherever you live, whoever you are, the sun rises and the sun sets. Welcome to the one-stop shop for all your summer days and stylish escapes. Source: H&M, YouTube.
Video

H&M, Burberry, Nike & more team up to Make Fashion Circular

London - Burberry Group plc, Gap Inc, H&M, Nike Inc, Stella McCartney and HSBC - some of the largest names in the fashion industry - have joined forces to develop a future, circular industry. The
Fashion

M&S, Next, Primark & Mango among retailers to ban mohair

London - The list of fashion companies to turn their back on mohair following a expose highlighting the animal cruelty linked to the mohair industry continues to grow. Marks & Spencer, Next an
UPDATE
Business

Trend topic: How the second-hand market is growing

Second-hand clothing is becoming increasingly popular, thanks to our full wardrobes and a growing awareness concerning sustainable consumption. The collection of used and unwanted clothing is booming
Retail

Video: Moschino x H&M

Moschino's Jeremy Scott and H&M’s Creative Advisor Ann-Sofie Johansson, are revealing some insights about the coming #HMOSCHINO collab. Source: H&M, YouTube.
Video

Sustainability is good for business​​ in the fashion industry

London - Everyone knows that sustainable and social practices are better for the environment and workers - but as it turns out, sustainability is also good business for the fashion industry, accordin
Business

H&M approves per share dividend of 9.75 Swedish krona

On May 8, at the H & M Hennes & Mauritz AB’s annual general meeting under the chairmanship of lawyer Sven Unger, approved the dividend of 9.75 Swedish krona (1.10 dollars) per share to
Business

Video: Met Gala 2018

H&M designed custom looks for Lili Reinhart, Olivia Munn, Alek Wek, Kiersey Clemons, Jasmine Sanders and Luka Sabbat for the 2018 Metropolitan Museum of Art Costume Institute Benefit. Source: H&a
Video

South African mohair industry reacts to retailers’ mohair ban

The South African mohair industry has reacted to PETA’s report of cruelty in goat farms in the country, where more than 50 percent of the world’s mohair is produced. “While we consi
Fashion