• Home
  • V1
  • Design
  • Myntra acquires Fitiquette

Myntra acquires Fitiquette

By FashionUnited

loading...

Scroll down to read more

Bangalore-based fashion and lifestyle e-commerce portal Myntra has acquired US-based

Fitiquette, a company which is developing virtual fitting rooms. Despite the financial details of the deal remain confidential, Myntra said the acquisition was part cash, part stock.

“Myntra aims to create the most compelling fashion shopping experience for Indian consumers at par or better than global standards. Fitiquette has developed pioneering technology for solving the fit/size problem online. This acquisition will not only help us improve the experience significantly, but will also enhance our technology team with addition of top tech talent,” commented the news Mukesh Bansal, CEO & co-founder of Myntra.

This is the second acquisition by Myntra within a period of six months. Earlier, in November last year the Bangalore-based company had acquired Sher Singh and its New York-based parent company Exclusively.in.

The virtual dressing room developed by Fitiquette generates a virtual mannequin based on various body types to which users can adjust each specific measurement according to their body until it closely mirrors their own, the company said, adding that the technology enabled online shoppers to virtually “try before they buy’’.

Fitiquette CEO and co-founder Andy Pandharikar said the acquisition will benefit Myntra’s vision of providing world-class solutions to online shoppers across the country. As part of the deal, the Fitiquette team will be joining Myntra with Andy heading Myntra’s newly formed Innovation Labs in San Francisco, the company added.
Fittiquette
Myntra