House of Fraser to launch seven-day deliveries

Department store House of Fraser is to launch a seven-day a

week delivery service, which includes next-day evening slots for orders made online.

Starting from August, the department store will offer the new service, which it states is a first for the UK retail sector, to offer more flexibility for its customers in its commitment to online shopping.

Customers shopping on the retailer’s website will be able to make orders up to midnight for guaranteed home delivery the following evening between 6pm and 10pm, seven-days a week, and will initially only cost shoppers 6 pounds per order.

House of Fraser's Executive Director for multichannel Andy Harding said: “We listened to customer feedback which suggested a need for a more flexible delivery fulfilment based around standard working hours.

“A four-hour delivery window, post standard working hours, seemed like the most logical and convenient time. It was also important that customers had the opportunity to shop late and receive their goods the next day.”

House of Fraser is also planning to offer a same-day click-and-collect service in selected stores by Christmas, which will allow customers to order online up to 11am to collect their items in-store from 5pm the same day.