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H&M launches Newborn line

By FashionUnited

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Swedish fast-fashion retailer H&M is set to launch a sustainable babywear collection, crafted for the smallest infants. The collection, named 'Newborn Exclusive,' consists of clothing and accessories needed for the first few months of an infant's life, such as blankets, socks and diaper bags 

in the lights colors. Sizing for the line is set to range from 50 to 74 and 80 percent of the items available were produced using biological cotton.


H&M aims to support Unicef with the new collection and will donate ten percent of the retail price of each item to the charity's global vaccination programme, which is equal to the cost of one polio vaccination.

'Newborn Exclusive' is set to launch online at hm.com on September 11.