8 by Yoox news and archive

Five years on: How AI and eco-values have defined 8 by Yoox

Back in 2018, the topic of artificial intelligence (AI) was not a one creative industries such as fashion were entirely familiar with. Yoox, however, was among the few preparing to step into these unchartered waters. It was during this period that the Italian fashion retailer launched its innovative fashion brand 8 by Yoox, which took the...

Fashion

8 by Yoox launches sustainable capsule collection

Yoox has launched a new sustainable capsule from its private label, 8 by Yoox, called the Circular Embroidery Collection. The capsule collection features previously unsold organic cotton t-shirts, sweatshirts, and hoodies that are then uncycled and covered with positive messages, colorful motifs, and embroidery. Each of the designs features...

Fashion

Yoox launches own-brand 8 By Yoox

Luxury online retailer Yoox has launched its own-brand, 8 by Yoox, otherwise known as Otto in Italian, which will feature essential every-day wear for both men and women. The bi-annual capsule collection will be powered by artificial intelligence alongside the retailer’s unique creative flair, stated Yoox. Federico Marchetti, founder of Yoox and...