Benetton news and archive

Oliviero Toscani and his successful campaigns for Benetton

The name Oliviero Toscani, who passed away today in Cecina, is inextricably linked to that of the Benetton family. For the Veneto brand (which is currently experiencing a deep crisis and is being restructured under the leadership of CEO Claudio Sforza), Toscani created the historic campaigns that established United Colors of Benetton's global...

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Italy's Benetton ad photographer Toscani dies: family

Oliviero Toscani, the Italian fashion photographer known for his work on Benetton's provocative advertising campaigns, died Monday aged 82, his family announced. "With great sadness we announce that today, January 13, 2025, our beloved Oliviero has embarked on his next journey," his family said in a statement on Instagram, asking for privacy.(AFP)

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Benetton Group plans to close 500 stores

Benetton Group CEO Claudio Sforza is finalising the company's reorganisation plan, which he has been working on since this summer, when he took over the Venetian company. The strategy should reduce losses from 230 million to 110 million euros within a year. The break-even point is forecast for 2026. To achieve this goal, 500 store closures are...

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Benetton artistic director leaves as it seeks return to profit

Milan, Italy - Italian clothing retailer Benetton said Friday that its creative director Andrea Incontri is leaving the group as part of a wider management overhaul to stem its losses. In a statement, the company said it is "aiming to define a management team to support its new director general in a new phase of rationalisation and relaunch". It...

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Edizione accelerates the relaunch of Benetton

The Edizione Group, the holding company of the Benetton family, which controls, among other things, its 100 percent stake in the Italian fashion group, is accelerating the restructuring and relaunch of the chain after its balance sheets were severely affected by the deterioration of its business. After the appointment of Claudio Sforza as the...

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Benetton to undergo restructuring, attempts to protect jobs

Italian fashion retailer Benetton is believed to be undergoing a restructuring, with reports stating that the group is in contact with local trade unions in a bid to preserve jobs. According to WWD, Benetton Group, under the supervision of its new CEO Claudio Sforza, is looking into the implementation of wage support for its workforce, working...

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Benetton's newly named CEO must turn the tide

The Italian fashion empire Benetton will recruit a new general director, Claudio Sforza, to straighten out its accounts and replace Massimo Renon, who had been publicly accused by his co-founder Luciano Benetton, sources close to the company said on Tuesday. Sforza, a "manager with recognised financial and industrial expertise" will be given the...

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Luciano Benetton relinquishes presidency of family empire

Milan - Luciano Benetton, the 89-year-old co-founder of the eponymous textile empire, announced on Saturday his intention to step down as chairman of the family-owned Italian group, after accusing its chief executive Massimo Renon of wrecking the group's accounts. "I trusted him and I was wrong. I was betrayed in the truest sense of the word. A...

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Insights into Fashion Jobs: What it’s like to work as a Sales Consultant for Benetton

As one of the best-known fashion companies in the world, Benetton offers many opportunities to get a start in the fashion industry and to grow. A stepping stone into the fashion industry that is often chosen is the role of a Sales Consultant. And at Benetton this position is much more than meets the eye. Becoming a multifunctional expert Sales...

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Benetton steps into the metaverse

United Colors of Benetton is the next brand to step into the metaverse. The brand opens a store in the metaverse and even adapts the physical store on Corso Vittorio Emanuele in Milan to this, according to a press release. The store in the metaverse will open in a few weeks, according to the statement. Visitors will not be able to buy clothes,...

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Benetton family invests 300 million euros into business

The Benetton family, owners of the Benetton Group and its production assets, has injected 300 million euros to help save the struggling business. Benetton is best known for their brand United Colors of Benetton. The news was reported by Reuters. Last year, Benetton Srl’s losses quadrupled to 361 million euros last year. The company was hit...

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Benetton pauses Myanmar orders

Benetton has joined H&M in pausing orders from Myanmar in the wake of military coup. Violence in the country has increased after the ousting of Aung San Suu Kyi’s government last month, which has also brought a spotlight on garment workers abuses in the country. In a statement, Benetton said, “We express our most profound concern for what is...