Benetton news and archive

Insights into Fashion Jobs: What it’s like to work as a Sales Consultant for Benetton

As one of the best-known fashion companies in the world, Benetton offers many opportunities to get a start in the fashion industry and to grow. A stepping stone into the fashion industry that is often chosen is the role of a Sales Consultant. And at Benetton this position is much more than meets the eye. Becoming a multifunctional expert Sales...

Business

Benetton steps into the metaverse

United Colors of Benetton is the next brand to step into the metaverse. The brand opens a store in the metaverse and even adapts the physical store on Corso Vittorio Emanuele in Milan to this, according to a press release. The store in the metaverse will open in a few weeks, according to the statement. Visitors will not be able to buy clothes,...

Business

Benetton family invests 300 million euros into business

The Benetton family, owners of the Benetton Group and its production assets, has injected 300 million euros to help save the struggling business. Benetton is best known for their brand United Colors of Benetton. The news was reported by Reuters. Last year, Benetton Srl’s losses quadrupled to 361 million euros last year. The company was hit...

Business

Benetton pauses Myanmar orders

Benetton has joined H&M in pausing orders from Myanmar in the wake of military coup. Violence in the country has increased after the ousting of Aung San Suu Kyi’s government last month, which has also brought a spotlight on garment workers abuses in the country. In a statement, Benetton said, “We express our most profound concern for what is...

Retail

United Colors of Benetton debuts sustainable store concept

Italian fashion brand United Colors of Benetton has announced a new store concept that includes upcycled natural materials and energy-saving technologies to further its initiative of low environmental impact retail. The store features flooring made with gravel from the river Piave and waste wood from beech trees brought down by a storm that hit...

People

Benetton appoints Martino Boselli as commercial and sales director

Benetton Group has appointed Martino Boselli as head of the commercial and sales department of United Colors of Benetton. In his new role, Boselli will be in charge of a new commercial and sales department, created to support the group’s strategic plan to become even more effective and profitable. He will report directly to CEO Massimo Renon....

Retail

United Colors of Benetton returns to U.S. retail

For the first time in four years, United Colors of Benetton is carrying out retail operations in the U.S. The Italy-based fashion brand will open a pop-up store in Santa Monica, CA this week, and is considering reopening stores on a more permanent basis in the country. Opening on Friday, October 25, the United Colors of Benetton pop-up space...

Fashion |INTERVIEW

Benetton chooses applicants that are able to work in a multicultural context

FashionUnited publishes an interview series dedicated to the most requested professionals in the field of fashion, both by the brands and by companies active in fashion and luxury e-commerce. We decided to hear from companies to understand which are the most popular roles and how much can be earned by those who hold these positions. Recently,...

Retail

Benetton to open “numerous” new stores around the world in 2019

Benetton has announced the opening of “numerous” new stores “in the main cities of the world” by the end of 2019 as part of its strategy to revive the brand. The first ones will be opened this Spring/Summer in Benetton’s native Italy, in the cities of Rome, Palermo and Naples, followed by stores in Bangalore, India, and Deauville, France. The...

Fashion Featured

Benetton's new French flair colours debut in Milan

Benetton took to the catwalk in Milan for the first time Tuesday with its debut collection by French designer Jean-Charles de Castelbajac in a bid to revive the historic Italian brand. The show, which kicked off Milan fashion week, opened with a homage to Karl Lagerfeld, who died Tuesday aged 85. "Thank you, Karl," Castelbajac said. Then the...

PeopleFeatured

Recap: influential fashion figures who passed away in 2018

Unfortunately, the fashion world lost several influential people in 2018. FashionUnited remembers and honors them as we look back at the most important events of the year. Hubert de Givenchy Hubert de Givenchy, the French fashion designer famous for designing much of the personal and professional wardrobe of Audrey Hepburn and Jackie Kennedy,...

Fashion Featured

Recap: the biggest fashion controversies of 2018

Some people say any publicity is good publicity. These fashion companies probably hope that is true, considering they made headlines in 2018 for what many would deem the wrong reasons. Without further ado, here are the biggest controversies to have shaken the fashion world this year. Size matters In January, Victoria Beckham’s namesake label was...