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Björn Borg takes full control of footwear category, terminates license with Serve & Volley

Björn Borg has decided to fully integrate the footwear product category after its licence partner Serve & Volley initiated reorganisation. Björn Borg now plans to handle design, development and distribution of footwear in all markets. The company said in a statement that while the integration may imply some temporary risk for fully maintaining...