Björn Borg, the Swedish sports fashion brand, launches its collection for Spring/Summer 2023. "Never has our brand been stronger or our team more engaged," says Henrik Bunge, CEO of Björn Borg. "I believe we can make a difference – for people and the planet". With the mission of becoming the world's no.1 sports fashion brand for people who want...
6 Jul 2022
For the period between January 1 to March 31, 2022, the Björn Borg Group’s net sales amounted to 226.6 million Swedish krona, an increase of 22.7 percent. “2022 began very strongly with 22.7 percent growth compared with the previous year, and I can see that our momentum from 2021 has continued into 2022,” said Björn Borg CEO Henrik Bunge. The...
20 May 2022
For the period between July 1 to September 30, 2021, Björn Borg Group’s net sales amounted to 240.1 million Swedish krona, an increase of 6.8 percent. Net sales for the company’s own e-commerce and e-tailers amounted to 85.8 million Swedish krona, an increase of 22.8 percent. “Björn Borg has never had higher profitability in a single quarter,...
19 Nov 2021
For the period between April 1 to June 30, 2021, Björn Borg Group’s net sales amounted to 162.8 million Swedish krona, an increase of 10 percent. “The second quarter of 2021 was our best second quarter in the company’s history. We have never sold more and we have never been more profitable”, commented the company’s CEO Henrik Bunge. Highlights...
20 Aug 2021
The Björn Borg Group expects to report a significantly higher result for the second quarter of the year compared to the previous year. The company said in a release that the operating profit for the quarter has increased by 32.7 million Swedish krona to 19.3 million Swedish krona. The profit after tax increased 32.3 million Swedish krona to 13.5...
16 Jul 2021
The Björn Borg Group’s net sales for the period between January 1, 2021 to March 30, 2021, amounted to 184.7 million Swedish krona, an increase of 7.4 percent. “Our online focus generates, according to plan, very good growth and now more than 50 percent of our sales take place online through our own e-commerce, marketplaces, e-tailers and online...
19 May 2021
For the fourth quarter, the Björn Borg Group’s net sales decreased 18.4 percent to 160.4 million Swedish krona and excluding currency effects, sales decreased 15 percent. The company said, net sales for own e-commerce increased 53 percent to 24.9 million Swedish krona, while net sales for company-owned e-commerce and e-tailers amounted to 56.1...
26 Feb 2021
For the period between July 1 to September 30, 2020, Björn Borg AB said, the group’s net sales decreased 2.5 percent to 224.9 million Swedish krona compared to 230.6 million Swedish krona for the same period in the previous year. Excluding currency effects, the company said, sales decreased 0.1 percent. Net sales for company-owned e-commerce...
20 Nov 2020
The group net sales at Björn Borg AB for the period between April 1 to June 30, 2020 increased by 4.4 percent to 148 million Swedish krona (17 million dollars), while excluding currency effects, sales rose 8 percent. The company said in a statement that net sales for company-own e-commerce increased 77 percent to 20.3 million Swedish krona (2.3...
18 Aug 2020
For the period from January 1 to March 31, 2020, Björn Borg Group’s net sales decreased 8.6 percent to 172 million Swedish krona (17.5 million dollars). The company said in a statement that excluding currency effects, sales were down 10.4 percent. Gross profit margin was 54.1 percent, operating profit amounted to 7.2 million Swedish krona...
15 May 2020
Björn Borg AB estimates that the outbreak of the Corona virus will have substantial negative financial impact on the Björn Borg Group’s business. The company said in a statement that the extent of such impact is difficult to assess, but it continues to see negative financial effects of the outbreak and therefore estimates that both the turnover...
22 Apr 2020
For the period from October 1, 2019 to December 31, 2019, Björn Borg’s net sales decreased 0.2 percent to 196.4 million Swedish krona (20 million dollars), while excluding currency effects, sales decreased 3.1 percent. The company said in a statement that net sales for company-owned e-commerce and e-tailers amounted to 51.5 million Swedish krona...
24 Feb 2020
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