Bjorn Borg news and archive

Björn Borg improves Q3 sales and profit

Björn Borg Group’s net sales amounted to 262.1 million Swedish krona for the third quarter, an increase of 5 percent, while currency-neutral net sales increased by 1 percent. “Once again, we have improved both sales and operating profit compared to the previous year’s quarter,” said Björn Borg CEO Henrik Bunge. Björn Borg records increase in Q3...

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Björn Borg reports increase in Q2 and H1 sales

For the period between April 1 to June 30, 2023, the Björn Borg group’s net sales amounted to 165.6 million Swedish krona, an increase of 3 percent. However, currency-neutral, net sales decreased by 2 percent. “Above all, it’s our sports collection that makes me extremely proud, with an incredible development in our own ecommerce - not only...

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Björn Borg's sales increase 9.9 percent

For the period from October 1 to December 31, 2022, Björn Borg Group’s net sales amounted to 198.4 million Swedish krona, an increase of 9.9 percent. Net sales for the company’s own e-commerce and e-tailers amounted to 77 million Swedish krona, an increase of 20.6 percent. Sales for the company-owned e-commerce increased by 14.4 percent to 30.8...

Fashion

Björn Borg invites you to train together as the brand kicks off A/W 23 collection launch with a Bang

Björn Borg, the leading Swedish sports fashion brand, has kicked off its Autumn/Winter 2023 collection launch with a bang. “Our goal remains the same: building the number one sports fashion brand,” says Henrik Bunge, CEO of Björn Borg. Ready to unite people through its core values of passion, empowerment, cultivating a winning attitude, and...

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Björn Borg reports strong ecommerce growth

Björn Borg Group’s third quarter net sales for e-commerce and e-tailers amounted to 82.2 million Swedish krona, a decrease of 4.7 percent, while sales for the company’s own e-commerce increased by 28 percent to 29.5 million Swedish krona. The company said, operating profit for the quarter amounted to 30.6 million Swedish krona against 52.4...

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Björn Borg Q2 net sales drop but online sales improve

From the period between April 1 to June 30, 2022, Björn Borg Group’s net sales amounted to 161.5 million Swedish krona, a decrease of 0.8 percent. “We see strong growth in our own e-commerce that increased by 18 percent in the quarter and a gross profit margin at currency neutral rate grew strongly,” commented Björn Borg CEO Henrik Bunge. Björn...

Fashion

Björn Borg launches new sports fashion collection

Björn Borg, the Swedish sports fashion brand, launches its collection for Spring/Summer 2023. "Never has our brand been stronger or our team more engaged," says Henrik Bunge, CEO of Björn Borg. "I believe we can make a difference – for people and the planet". With the mission of becoming the world's no.1 sports fashion brand for people who want...

Business

Björn Borg posts 22.7 percent sales growth

For the period between January 1 to March 31, 2022, the Björn Borg Group’s net sales amounted to 226.6 million Swedish krona, an increase of 22.7 percent. “2022 began very strongly with 22.7 percent growth compared with the previous year, and I can see that our momentum from 2021 has continued into 2022,” said Björn Borg CEO Henrik Bunge. The...

Business

Björn Borg profit and sales jump in Q3

For the period between July 1 to September 30, 2021, Björn Borg Group’s net sales amounted to 240.1 million Swedish krona, an increase of 6.8 percent. Net sales for the company’s own e-commerce and e-tailers amounted to 85.8 million Swedish krona, an increase of 22.8 percent. “Björn Borg has never had higher profitability in a single quarter,...

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Björn Borg posts Q2 profit, sales up 10 percent

For the period between April 1 to June 30, 2021, Björn Borg Group’s net sales amounted to 162.8 million Swedish krona, an increase of 10 percent. “The second quarter of 2021 was our best second quarter in the company’s history. We have never sold more and we have never been more profitable”, commented the company’s CEO Henrik Bunge. Highlights...

Business

Björn Borg expects to report higher Q2 operating result

The Björn Borg Group expects to report a significantly higher result for the second quarter of the year compared to the previous year. The company said in a release that the operating profit for the quarter has increased by 32.7 million Swedish krona to 19.3 million Swedish krona. The profit after tax increased 32.3 million Swedish krona to 13.5...

Business

Björn Borg posts increase in Q1 sales and profit

The Björn Borg Group’s net sales for the period between January 1, 2021 to March 30, 2021, amounted to 184.7 million Swedish krona, an increase of 7.4 percent. “Our online focus generates, according to plan, very good growth and now more than 50 percent of our sales take place online through our own e-commerce, marketplaces, e-tailers and online...