Circularity news and archive

Can a 250-million-euro ‘Circularity Fund’ make Shein circular?

It may seem strange indeed to hear ultra-fast fashion giant Shein boasting of circularity measures: The company has launched a new 200 million euros “Circularity Fund” in the EU and the UK plus a further 50 million euros for “broader ESG measures”, planning to invest a total of 250 million euros in circularity over the next five years. However,...

Business

Ellen MacArthur Foundation and leading brands start The Fashion ReModel to pursue a circular approach

How to make money in fashion without making new clothes? That is ultimately the question that needs to be solved by the industry in view of the current take-make-waste models that churn out 100 billion (!) pieces of new clothing each year only to be discarded after a few wears. The Ellen MacArthur Foundation has announced a new initiative called...

Fashion Featured

Ebay unveils new resell feature to transform recommerce experience

Online marketplace Ebay, which has been placing itself at the forefront of the recommerce clothing market, has unveiled a new ‘click-to-resell’ feature that will make it easier for sellers to list their pre-loved clothing with just “a few clicks of a button”. The new ‘resell on Ebay’ feature has been designed to transform the way consumers can...

Fashion Featured

Vestiaire Collective introduces cost-per-wear metric as part of its 2024 Circularity Report

French resale luxury fashion platform Vestiaire Collective has launched a new metric to highlight the impact of overconsumption and fast fashion within the fashion industry. Designed to help consumers develop a deeper understanding of the value of fashion, the cost-per-wear metric underlines the true cost of an item by breaking it down into cost...

Fashion

Asics launches most circular shoe ever

Japanese sportswear brand Asics has launched its most circular performance running shoe to date, designed to be remade at the end of its life without comprising on quality or performance. The Asics Nimbus Mirai running shoe has been designed with recycling in mind and launches with a new returns programme to encourage runners to give back the...

BusinessFeatured

EU-funded New Cotton Project ends with eight key insights

The EU-funded New Cotton Project was launched in late 2020 and brought together twelve players from across the value chain: Adidas and H&M on the brand side, Finnish bio tech company Infinited Fiber, Aalto University and University of Applied Sciences Xamk, sustainability organisation Fashion for good, textile mills Frankenhuis (Netherlands) and...

Retail |In Pictures

Arc’teryx's newest UK flagship focuses on circularity services

Canadian high-performance outdoorwear brand Arc’teryx places circularity front and centre in its newly opening UK flagship in Covent Garden. The relocated and upsized flagship, located at 41-42 King Street, marks the brand’s biggest store in Europe, spanning 8,000 square feet. It offers Arc’teryx’s range of technical gear, footwear, and...

Business |REPORT Featured

Circle Economy study: How to combat the steadily falling global circularity rate

Together with business consultancy Deloitte, global impact organisation Circle Economy Foundation has published its “Circularity Gap Report 2024” today, which highlights how the global circularity rate is currently falling from 9.1 percent to 7.2 percent despite the number of discussions, debates and articles related to the circular economy...

Retail

Sojo opens permanent space in Selfridges

London-based clothing alterations and repairs platform Sojo, which connects users with local seamster businesses, has opened its first permanent concession in Oxford Street's Selfridges. The B-Corp-certified fashion-tech platform, founded by Josephine Philips in 2021, will offer repair and alterations from its concession located within the...

BusinessFeatured

Unlocking sustainability secrets: 100 fashion industry professionals share their experience

It's undeniable that sustainability in the fashion industry has shifted from being a 'nice to have' to a 'must-have.' Recent legislative updates, such as the approval of the Green Claims Directive last March, alongside the introduction of the standards governing the Corporate Sustainability Reporting Directive, have compounded with the global...

Fashion Featured

Puma turns biodegradable experimental sneaker into compost

Sportswear company Puma, which invited people in Germany to test its experimental Re:Suede sneaker for biodegradability, has claimed that it has successfully turned its classic suede sneaker into compost “under certain tailor-made industrial conditions”. In 2021, Puma created 500 pairs of the experimental Re:Suede sneaker, using Zeology tanned...

BusinessFeatured

Reflaunt and SuperCircle announce joint resale and recycling offering

Lisbon - Reflaunt, the resale technology solution used by Altuzarra, Balenciaga and Net-A-Porter among others, will join forces with fashion textile recycling platform SuperCircle. The partnership was officially announced during a stage presentation at Web Summit, the largest tech congress held in Lisbon, on Thursday, by SuperCircle co-founder...