E-commerce news and archive

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

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Business

European fashion embraces live shopping: strategies for brands and retailers

A new battle has erupted among the leading social platforms. The prize is becoming the market leader in live shopping (LS), the real-time selling of products via video. This involves live videos on social media where interested parties can purchase products directly through a link, a product tag, or even an integrated shop within the app. For...

EventPress Release

e-SCM Solutions Will Be Present at D-Congress 2026 – March 4–5, 2026 at Svenska Mässan, Gothenburg

e-SCM Solutions is pleased to announce its participation in D-Congress 2026, one of Northern Europe’s leading events shaping the future of retail and e-commerce. The e- SCM Solutions team will be present to showcase how digital supply chain solutions can transform business culture and drive sustainable growth. 1. About D-Congress D-Congress 2026...

Retail

AI shopping assistants gain traction, but early missteps risk losing customers

AI is fast becoming part of the online shopping journey, but fashion retailers face a narrow margin for error. According to a new survey of 2,000 consumers in the US and UK, 66 percent of shoppers have already tried, or are open to using, an AI assistant such as ChatGPT or a retailer’s own tool when shopping online. Yet the same research...

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Business|UPDATE

Amazon confirms reports, announcing 16,000 layoffs amidst AI & efficiency restructuring plan

Amazon has announced that it will be making 16,000 roles redundant across its global company,confirming media reports that had been circulating since last Friday. The announcement marks the second major round of layoffs made by the tech and e-commerce giant over the past four months, in line with Amazon’s broader aim to streamline its operations...

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Business

Amazon expected to cut thousands of corporate jobs

Amazon is expected to announce a second round of job cuts as early as Tuesday this week, in line with the e-commerce and tech giant’s wider restructuring efforts, which include efforts to reduce its corporate workforce by 30,000, according to US media reports. Equal to approximately 10 percent of its corporate workforce, the news comes months...

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Business

Brunello Cucinelli launches new e-commerce platform

Italian luxury brand Brunello Cucinelli has launched a new e-commerce platform underpinned by artificial intelligence (AI), which is now available in Italy, the UK, and the US, ahead of a rollout to other markets in the coming months. In a statement, the Italian brand said the new e-commerce platform is an evolution of the site...

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Business

Retail insolvencies signal a sector still on shaky ground

The fashion industry is no stranger to disruption, but the latest insolvency figures underline a worrying truth: retailers are still operating on borrowed time. While the month-on-month drop in retail insolvencies from 177 in October 2025 to 158 in November 2025 may offer a momentary sigh of relief, the broader trend is far less comforting....

Retail

Stitch Fix launches new Compliment Guarantee to help boost confidence

Online personal styling service Stitch Fix has launched a new guarantee to help reinforce the notion that great style goes further than just clothes, but that it is also about showing up confidently. Introduced ahead of National Compliments Day on January 24, Stitch Fix has introduced a ‘Compliment Guarantee.’ Designed to combat the...

Fashion

Topshop launches European site across 23 countries

Topshop is continuing its rollout, this time on the digital front. The British brand has now introduced a dedicated European website, launched across 23 EU countries. The Shopify-based platform offers curated edits, new collections, hero categories, and seasonal drops, expanding the availability of its refreshed identity. The EU platform serves...

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Business

AI shopping: Shopify and Google introduce standard for purchases via AI agents

The use of AI for product discovery, comparison, and purchasing is gaining significant momentum, and Shopify is strategically capitalizing on this trend. Together with Google, the company has introduced the Universal Commerce Protocol (UCP): an open standard that allows AI agents to handle purchases directly with brands. The protocol operates...

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Business

JD Sports to allow US shoppers to purchase through AI platforms

The JD Group is due to enable US customers to purchase products through AI platforms. The sportswear retailer has announced a global agreement with digital commerce platform provider Commercetools and Stripe to allow for one-click purchases on platforms such as Gemini and ChatGPT. The company will leverage the duo’s Agentic Commerce Suite (ACS)...