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G-Star Raw launches EarthColors Jeans

London - Denim label G-Star has launched a new, innovative line of naturally dyed jeans. Named EarthColors Jeans, the range features sustainable dyes made from recycled plants and non-edible nutshells. Created together with dye-experts Archroma, the initiative is part of G-Star's wider aim to set an example for the rest of the industry and take...

3 Nov 2017