Multichannel news and archive

Boxpark launches multichannel system

Boxpark, the streetwear destination in East London, has rolled out a multichannel system where any of tenant's shoppers can scan items using a smartphone which links to an e-commerce online store. The new system is called the Boxpark Market Place website and eliminates the need for tills, where transactions are done via iPad or smartphone....

Design

Longchamp set to boost instore experience

The opening of its new flagship store in London in October will coincide with Longchamp boosting the in-store experience for customers through greater use of its multi-channel CRM capabilities. Speaking at the Cegid Connections 2013 Conference in Venice Andre Louit, group chief financial officer at Longchamp, said: "It's the beginning of using...

Design

Retailers target improved customer engagement

Enhancing the customer experience in-store by improving engagement and offering a more tailored proposition to each shopper is the target for retailers around the globe as the store fights to boost its relevance in a multi-channel environment. Speaking at Wincor World 2012 in Germany this week John Osborne, general manager for research and...

Fashion

In talks with Robin Coles; BT Multichannel expert

With ‘multichannel’ becoming an ever undefinable term as it has developed to incorporate so many new infrastructures, FashionUnited caught up Robin Coles, BT Expedite Director of Supply Chain Consulting, who as part of BT’s retail business team, has just signed a deal with UK independent footwear retailers, Charles Clinkard, to install its...

Fashion

Seamless multichannel is crucial

As technology is ever changing the retail market both on and offline, retailers are facing increasing challenges. Relying solely on bricks-and-mortar or online retailing is fast becoming an outmoded approach. To succeed, today’s retailer must link all channels effectively and provide their customers with a seamless service, regardless of their...

Fashion

Retailers need to focus on Multichannel

With recent UK retail focus currently on poor sales figures and high manufacturing costs, technology experts are calling for retailers not to be deviated from one of their biggest opportunities; multichannel. Plenty of industry studies show it is becoming increasingly vital for companies to have a multichannel presence to ensure they can provide...