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Sustainability news and archive

Background

The future of fashion: is less more?

A confession. My original research question was, “What if the fashion industry simply made less clothes?” (Over)production, reducing speed and seasons could be the answer to almost everything?!, was my thought process. As in: for sustainability in the clothing sector and more broadly: in the pursuit of a circular economy (see text frame below)....

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BusinessFeatured

Primark debunks the myth that price equals quality and durability

Value fashion retailer Primark, part of Associated British Foods, has launched a new durability framework, as it states it is possible to create affordable fashion that lasts, debunking the myth that price equals quality, with research showing five pound T-shirts can last as long as, or longer than, their pricey counterparts. The durability...

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