Top fashion influencers news and archive

Top Fashion Influencer: Jamie Windust

Jamie (They/Them) is a fashion and make-up influencer based in London. Next to using their social media presence on Instagram and TikTok for just that, Jamie is also editor in chief of fruitcake magazine and published author of the book “In Their Shoes: Navigation Non-Binary Life” advocating for diversity and inclusion in the fashion and beauty...

22 Jun 2022

Fashion

Top Fashion Influencer: Eleanor Medhurst - lesbian fashion historian

Eleanor (She/Her) is a lesbian fashion historian with an academic background in History of Design and Material Culture. She is mostly active on Instagram and TikTok as well as her blog, “Dressing Dykes”. In the fields of queer and fashion history she believes that lesbian fashion is either sidelined or completely invisible – Dressing Dykes was...

16 Jun 2022

Fashion

Top Fashion Influencer: Reece aka D’vey

Reece (He/They) is a queer Manchester and London based Fashion Influencer with a background in Architecture. Most of their content on Instagram and TikTok is about combining architecture trends or styles and styling them as outfits. View this post on Instagram A post shared by D’vey (@houseofdvey) If one takes a look at any of Reece’s content it...

9 Jun 2022

Fashion

Top Fashion Influencer: Meg

Meg is a UK-based curve fashion influencer most active on TikTok and Instagram. She cares about finding trendy articles of clothing and presenting them on a UK size 16/18 body. Doing this, she pins the names of the items and stores she found them at, so her followers have easy access to them too. View this post on Instagram A post shared by Meg...

1 Jun 2022

Fashion

Top Fashion Influencer: Sophie Seddon

Sophie Seddon is a London based TikTok and Instagram Fashion Influencer. She started her journey as a Fashion Blogger right out of school but as of 2019 has embraced the term Fashion Influencer. On Instagram and TikTok she has various creative segments all about mixing pop culture and fashion. View this post on Instagram A post shared by Sophie...

25 May 2022

Business

Fashion influencer marketing: 4 best practices for a killer campaign

Today’s fashion-forward consumer is just as likely to buy a skirt on their smartphone after seeing it on TikTok as they are to pick one up browsing in a department store. That’s to say that the way people learn about fashion trends, shop for the latest styles, and share their views on the fashion industry has changed enormously in the last few...

9 Nov 2021

Business

How influencers are changing fashion retail

With social media becoming more of a retail platform, fashion brands and retailers are well advised to take note. A 2018 study by Ofcom found that the average Britons now spend 24 hours a week online; more than twice the time they did in 2011. They also check their phone every 12 minutes, no doubt to share their experiences with peers on social...

23 Jul 2019

Fashion Featured

The rise of the virtual influencer

With the rise of influencers comes a new breed of virtual fashion aesthetes, complete with supermodel looks and Instagram-worthy content: welcome the computer-generated influencer. Meet Shudu Gram, the world’s first digital supermodel. Created by British artist Cameron-James Wilson, Gram is blessed with perfect symmetry, beautiful dark skin and...

3 Sept 2018

Fashion Featured

Lauchmetrics from Fashion GPS to use social media influencers marketing

Los Angeles - Instead of using the traditional route of advertising, two fashion companies have decided to merge to compete in an influencer marketing driven world. Technology provider Fashion GPS recently just collaborated with Paris-based company Augure to create a new global flagship company entitled Launchmetrics. The two, specializing in...

29 Jan 2016