Tradebyte news and archive

Crowning data king when conquering new retail markets

Alexander Otto, Head of Corporate Relations, Tradebyte With 50 different countries, more than 200 languages spoken, and 28+ currencies used, the European retail market is a complicated space to navigate. But with every second e-commerce pound now spent on marketplaces, retailers looking to expand and find new customers cannot afford to ignore...

BusinessPartner Content

Harnessing the Power of Technology: What's Next for Digital Retail Fashion

In the fast-paced digital retail world, facing challenges via a post-pandemic, pre-war, mid-inflation, and overall economic global upheaval is now, much less about just landing on our feet and more about making smarter short- and long-term decisions. E-commerce continues to be a powerful factor in retail development. In 2018, Gartner predicted...

BusinessPartner Content

LIVE SHOPPING: Social commerce arrives in digital retail

Live shopping offers retailers, brands, and digital platforms a new channel with gargantuan scope for creating markets via social media livestreams. Mixing online shopping with social media, personal interaction is the real draw of live shopping and what gives it its cutting edge. Live shopping is exciting and brings back the fun factor. Even...

BusinessPartner Content

Internationalization in fashion: how to navigate through current challenges

At the ECD Global London, Paul Alger from (UKFTA) and Aimé Fundani, Head of International Marketplace at Trendyol, took on the exciting yet complicated topic of internationalization in the fashion industry. The ECD expert panel prides itself on deep diving into the real reality of how the industry is changing and how to use insights to digitize...

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Premiere in London: Tradebyte issues invitations to the first ECD Global

September, when ECD Global is held for the first time in London, will mark the sounding of the starting pistol for a new international networking format for the fashion e-commerce sector. The ECD, which has been regularly held in May for years now, is one of the major networking events of the e-commerce sector in the German-speaking region....

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Making the Switch: From wholesale to DTC

In the midst of 2022 DTC is now a household name. Big brands like Adidas and Nike are thriving by going Direct-to-Consumer – either by selling through their own websites or pivoting to large marketplaces such as Zalando and Amazon. For the fashion industry DTC has, since the pandemic, provided consumers the ability to shop from home at better...

RetailPartner Content

FASHION RETAIL 2022 – Three trends, Three predictions

The fashion industry is still dealing with all the effects and challenges of the pandemic – it has been a 26 month state of emergency that has left its mark on retail in general. However, this particular industry seems to be one of those segments that at least dealt with those challenges rather quickly. Digitalization was well underway in the...

BusinessPartner Content

Tradebyte & Outletcity Metzingen: Successful launch into the marketplace business

A few weeks ago, Outletcity Metzingen’s new online marketplace went live. What makes it special is that it is the first outlet marketplace in the premium segment to have evolved from brick-and-mortar retail. The marketplace specialist Tradebyte is responsible for building the marketplace and implementing the brands. Outletcity Metzingen is a...

BusinessPartner Content

The Most Plentiful Time Of the Year: Cyber Week Trends and Numbers For 2021

The post-pandemic Holiday Shopping season, which is usually counted from Black Friday until Christmas (McKinsey & Company), is predicted to hit new levels in 2021. Last year broke records in digital sales (Salesforce), reaching $1.1 trillion in global sales, up 50% from 2019. And from that number a total of 270$ billion were from Cyber Week...