Trademark news and archive

From Bottega Veneta's trademarked Intrecciato to the US patent office's rejection of Naghedi's weave

Naghedi, the US-based bag brand founded by Sara Naghedi in 2016, and the Kering-owned Italian label Bottega Veneta, renowned for its Intrecciato motif, represent two landmark cases in intellectual property. In 2025, Bottega Veneta celebrated the 50th anniversary of Intrecciato, the craftsmanship that defines the brand founded in Vicenza in 1966....

Fashion

Patagonia sues drag queen and activist Pattie Gonia for trademark infringement

A legal dispute is underway between the sportswear and accessories brand Patagonia and the American drag queen Pattie Gonia. On January 21, Patagonia filed a trademark infringement lawsuit against Pattie Gonia, citing a need to respect intellectual property. Patagonia stated in its complaint at the federal court of California that the artist,...

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Designing on trend: What Deity Shoes tells fashion law in 2026

Fashion never moves in a straight line. It loops. Trends resurface, silhouettes return and “new” designs often feel suspiciously familiar. Shoes, bags and garments evolve through seasons, references and visual languages. In an industry built on remixing, the line between inspiration and infringement is rarely obvious. So, when designs start to...

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Supreme Court denies to hear Vetements trademark dispute over name

Vetements will not be bringing the trademark dispute over its name to the US Supreme Court. Justices have declined to hear the luxury label’s petition to reconsider a low court’s decision to block trademark applications on the grounds of using “foreign equivalents”. This is just the latest setback in Vetements’ now long-running attempt to...

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US Supreme Court urged to reject Vetements trademark appeal

A representative for the US government has urged the Supreme Court to decline Vetements’ attempt to register its name as a trademark in the region. In a newly filed petition, solicitor general John Sauer has backed an initial decision by the US Patent and Trademark Office (USPTO) in 2021 to deny the registration due to the generic nature of the...

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Fashion

Lululemon registers trademark name 'LULULEMON DUPE'

In an unexpected move, Lululemon Athletica Inc. has secured a trademark application for the name ‘LULULEMON DUPE’ from the US Patent and Trademark Office, highlighting a probable change in how the athletic brand tackles copycats. The Canadian brand secured the trademark on October 21, as first reported by The Fashion Law, after filing to...

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Quince scores partial win against Deckers in Ugg dispute

A federal judge has granted luxury label Quince a partial victory in its ongoing legal battle with Deckers Outdoor Corporation, the parent company of Ugg boots. The US District Court for the Northern District of California ruled that two of Deckers’ claimed Ugg trade dresses, the Classic Ultra Mini and the Tasman, are generic and therefore not...

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Fashion

Making sense of UKIPO's design law consultation: Key areas of reform

Are you involved in or affected by UK design laws? Do you have views on the current design registration and protection regime? Now is your chance to make a difference! On 4 September 2025, the UK’s Intellectual Property Office (UKIPO) launched a major consultation on potentially significant reforms to the UK’s designs framework. This was...

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LVMH secures landmark victory in US counterfeit case

LVMH has secured one of the largest ever payouts in a counterfeit case after winning a legal battle against US discount mall operator Westgate, which allowed the sale of tens of thousands of fake Louis Vuitton goods. As first reported by The Fashion Law, the French luxury group filed its complaint more than two years ago after investigators...

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New petition in the UK seeks protection for models against unauthorised use of AI

A new petition has been launched in a bid to protect models from the unauthorised use of artificial intelligence (AI). The fast-growing technology, which remains largely unregulated, has raised concerns over its potential to exploit a model by creating their likeness without their permission. Established by the British Fashion Model Agents...

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UK government launches consultation to reform IP protection for design sector

The UK government has launched a new comprehensive consultation to explore potential reforms for the region’s design sector, with a particular focus on modernising intellectual property (IP) protection in a post-Brexit landscape. With this, the government said it is seeking expertise from the UK’s design community, from independent creators to...

Fashion

Vetements takes trademark fight to US Supreme Court

French fashion brand Vetements has turned to the US Supreme Court with a request to review a trademark case. The company is challenging a decision by a lower court that rejected its trademark application for the name ‘Vetements’. At the crux of the issue is the question of whether the brand name, which means ‘clothing’ in French, can be...