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Connected retail: the bridge between offline and online sales

Thanks to Zalando’s Connected Retail programme, more than 2,000 retailers are now connected to the platform and can generate additional income to supplement what they earn at their bricks-and-mortar store with the help of easy and fast online integration. In an interview, Dr. Carsten Keller, VP Direct to Consumer at Zalando, explains the model...

23 Nov 2020