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Wrangler leading the way for sustainable denim with ‘Dry Indigo’

American denim brand Wrangler, part of the VF Corporation, is pushing forward with its sustainable denim strategy after confirming it will be the first brand to embrace the new innovative ‘Dry Indigo’ denim fabric for a range of jeans later this year. ‘Dry Indigo’ is a new foam-dyeing process that eliminates 99 percent of the water typically...

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