The O2 news and archive

The O2 welcomes ‘strongest start’ to trading year

London’s entertainment district and outlet shopping mall The O2 has said that it experienced its “strongest start to a trading year” with “stellar” results seen for January and February. The retailer reported that it welcomed over 1.5 million visitors over the period, a 46 percent increase compared to the same period last year. It furthermore...

Retail

The O2 reports “record-breaking” 2023

The Entertainment District and Outlet Shopping at The O2, owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners, has reported a “record-breaking” year of trade in 2023, with visitor numbers hitting 8.9 million. The outlet, which rebranded from ‘Icon Outlet at The O2’ in August 2023,...

Retail

The O2 rebrands outlet shopping centre

The O2, the music, leisure, and entertainment venue in London, is simplifying its outlet shopping brand from ‘Icon Outlet at The O2’, which is owned and operated by AEG and Crosstree Real Estate Partners, to ‘Outlet Shopping at The O2’. The change in the name means that the outlet shopping brand will be more closely aligned with the wider...

Business

The O2 starts 2023 with strong trading results

The O2’s Entertainment District and shopping outlet, Icon Outlet reported a solid start to the year with outlet shopping sales up 34 percent and sales across leisure and F&B in the entertainment district up 44 percent like-for-like versus January 2022. Commenting on the trading update, Janine Constantin-Russell, managing director of the...

Retail

Superdry to open at O2’s Icon Outlet

Superdry is set to open in London’s Icon Outlet at The O2, adding to the shopping centre’s growing line up of 60 premium retailers. Set to open in late August, the 3,541 square foot store will be located in the outlet’s Upper Level and will stock the brand’s apparel collection, including t-shirts, tops, hoodies, sweatshirts, knitwears, jeans and...

People

The O2 appoints new brand and marketing director

Music, leisure, and entertainment venue The O2 has appointed Robbie Balfour as its new brand and marketing director to lead the marketing strategy across the entire complex, including the arena, Icon Outlet, Up at The O2 and the Entertainment District. Balfour will work alongside Steve Sayer, vice president and general manager at The O2 to “...

Retail

The O2 launches social media experience store called Tikky Town

The world’s number one music, entertainment, and leisure venue The O2 has opened a social media experience store. Tikky Town is the first TikTok-inspired funhouse in the UK where visitors are able to capture videos with their friends. The experience features over 20 unique and vibrant environments such as a pink Lamborghini, prison room, and...

Retail

Icon Outlet reports strong sales and footfall figures over Christmas period

Icon Outlet at the O2 has reported a successful Christmas trading period with like-for-like sales up 39 percent between 23 December - 5 January, while footfall was up 34 percent. The 210,000-square-foot premium urban outlet recorded strong like-for-like growth across beauty (71 percent), accessories 52 (percent), footwear (39 percent) and...

Retail

Icon Outlet at The O2 reports successful first year

Icon Outlet at the O2, which opened in 2018, has reported a successful first year of trading and its strongest six-week performance to date, after strong sales in the lead up to Christmas and during Black Friday. The 210,000 square foot premium urban outlet developed by AEG and Crosstree Real Estate Partners, has reported a 36 percent uplift in...

RetailFeatured

The Icon Outlet at the O2 opens

The first phase of Icon Outlet at the O2, the 210,000 square foot premium urban outlet developed by AEG and Crosstree Real Estate Partners, has officially opened, offering exclusive access via Priority for O2 customers, ahead of its public opening on October 20. The Icon Outlet has been designed by CallisonRTKL to offer a premium-led brand mix...

Retail

Icon Outlet at The O2 announces launch date

The first phase of the Icon Outlet at The O2, which will house brands including Hackett, Ted Baker, and Calvin Klein, has confirmed it will open on October 20. The 210,000 square foot premium urban outlet is being developed by AEG and Crosstree Real Estate Partners and will house 85 retailers, alongside 35,000 square foot of new restaurants, caf...

RetailFeatured

Fashion retailers sign up for Icon Outlet

Icon Outlet, the new 210,000 square foot premium urban outlet set to open at The O2 in October, has announced that a raft of UK and International fashion brands have signed up for units. The new development from AEG and Crosstree Real Estate Partners, aims to bring shopping and entertainment together to create a new shopping experience, and is...