Aldo's beach life

Fashion retailer Aldo is hosting its launch party ‘Life’s a beach’ this Saturday on Oxford

Street in London. Rumour has it the party promises to become the hottest ticket in town for the weekend, and turn central London into a fashion frenzy.

The Aldo store event is on par with the company’s bold coloured campaign that has been decorating the tube over the last few weeks. The theme of the launch event is inspired on the campaign, and will create a beach party featuring models, DJs, and summer snacks.

Aldo has over 1,600 retail stores, and is presented in Canada, United States, UK, Ireland and 60 franchised countries. Later this year the retailer will present collaborations with designers such as Preen, JW Anderson, and Mark Fast.