Anne-Marie Gaultier named vice president of global marketing at Bally

Swiss luxury label, Bally has appointed former chief marketing officer at Galeries

Lafayette, Anne-Marie Gaultier, as vice president of global marketing and communications, effective April 14.

In the newly created position, Gaultier will be based in London and is set to report directly to Bally's Chief Executive Officer, Frédéric de Narp. She will also become a member of the Swiss brand's executive committee.

Gaultier first began her career in the advertising industry working for companies such as BBDP and Young and Rubicam in Paris, before being tapped as COO of Saatchi & Saatchi.

"Anne-Marie...is a truly dynamic, decisive and passionate person, the embodiment of all the values I love to work with. She is the right person to create a fresh vision for Bally," said de Narp to WWD.