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Asda opens first George franchise in Jersey

By FashionUnited

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Supermarket giant Asda has opened its first pilot franchise

store in Jersey for its fashion brand George. The 6,000 sq ft store is located within the Waterfront’s Liberty Wharf shopping complex taking up three of the largest remaining retail units.

The store, which marks Asda’s first pilot George franchise has been opened in partnership with Jersey’s largest retailer, SandpiperCI, and has created 25 new roles.

Sandpiper CI CEO, Tony O’Neill said: "This really is the right time to be opening a George store in Jersey, shoppers are looking for real value in the current economic climate. George’s award-winning designs at customer-winning prices are going to be very popular with all Jersey consumers, particularly families with children."

Kevin Rusling, director of George International added: "We’re thrilled to be opening our very first pilot franchise store in Jersey. Shoppers everywhere are looking for the highest quality at the most affordable prices and that’s exactly what the new George store will be offering. Sandpiper is one of the most respected franchise partners in the world, we wish them every success with George."
ASDA
George