Asos launches 15-minute delivery windows

Online fashion retailer Asos is offering customers a 15-minute

delivery slot with the launch of its new Follow My Parcel service.

Launched this week in partnership with logistics specialist DPD, customers will receive a text or email on the day of delivery initially providing them with a one-hour time slot, which will progress to a real-time countdown via the live-tracking system so the customer knows when to expect their purchase within a 15-minute window.

The real-time countdown can be accessed via a mobile or a desktop device, and the scheme carries no additional charge for the consumer.

The new scheme is part of the etailer’s wider online fulfilment developments, which aims to continual “exceed customer expectations” according to an interview Asos’s chief executive Nick Robertson gave to Retail Week.

Asos offers numerous delivery options including nominated day delivery, evening next day delivery, as well as standard, and Collect+, which allows customers to have their orders delivered to their local supermarket, corner shop or newsagents.