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Bread & Butter exhibition to increase prices

By FashionUnited

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Bread & Butter, the German streetwear fashion

exhibition, is to increase its prices for Spring 13 for its July exhibition.

The cost of floorspace has increase 5.5%, which in square meters is an increase from EUR360 to EUR380.

Bread & Butter is a key trade show for many British brands, and companies will find the increased cost of exhibition a burden on budgets in the current economic climate.

Bread & Butter president Karl-Heinz Müller told Drapers: "You are talking about an increase of about €200 (£166) for a small brand that has a 10 sq m stand, which isn’t much at all,” said Müller. “We have kept our prices stable for the last three years but we need to make sure we cover our costs as well.”
Bread Butter
Crisis