Bread & Butter exhibition to increase prices
By FashionUnited
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Bread & Butter, the German streetwear fashion
exhibition, is to increase its prices for Spring 13 for its July exhibition.The cost of floorspace has increase 5.5%, which in square meters is an increase from EUR360 to EUR380.
Bread & Butter is a key trade show for many British brands, and companies will find the increased cost of exhibition a burden on budgets in the current economic climate.
Bread & Butter president Karl-Heinz Müller told Drapers: "You are talking about an increase of about €200 (£166) for a small brand that has a 10 sq m stand, which isn’t much at all,” said Müller. “We have kept our prices stable for the last three years but we need to make sure we cover our costs as well.”