Burberry's stellar year

Burberry has announced stellar annual figures, citing £1,280 million profit in the last year compared to

£1,202 million in 2009, an increase of 7 per cent. The brand's retail sector also delivered well with a 19 per cent rise in revenue.

"The period 2009 - 2010 was a great year for Burberry - we delivered record profits in what was a challenging economic climate thanks to a truly gifted team," said Burberry ceo Angela Ahrendts who was recently pictured with Christopher Bailey at Testino's exhibition launch. "The success of Burberry is built not only on product and marketing excellence but on operational excellence too. Together these set us apart this year."

Burberry credits its successful year to its numerous consumer-broadening strategies including the label's return to London Fashion Week, a move which led to extensive editorial coverage, as well as allowing its customers to become closer to the brand. The label's pioneering digital efforts are also thought to have credited the profit rise, with the introduction of live show streaming and new social media websites. The brand has also focused on emerging markets such as China, India and the Middle East with numerous store openings.