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Chinese men mad for luxury

By FashionUnited

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The Asian luxury market is still booming, however statistics as to who is buying products has

changed.

Men in China now account for about 55 percent of the mainland’s luxury goods market, well above the global average of 40 percent, according to research firm CLSA.

With 23 million more men than women in China - due to the one-child policy - the latest Rolex or Burberry can help men signal their wealth, when competing for a partner.

McKinsey predicts China will overtake Japan as the world's biggest luxury market, largely due to male spending.

But others, including research firm CLSA, warn Chinese men are still less likely to spend in uncertain times.
McKinsey