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Copenhagen Fashion Week strengthened: All trade fairs working together

By FashionUnited

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The children’s wear fair

CPH Kids has entered the Copenhagen Fashion Week platform, which means that all of the city’s fashion fairs are working together - A unique initiative which you will not find at any other fashion week.

CPH Kids immediately enters the Copenhagen Fashion Week platform (CFW) which was established in late 2010. The platform already consists of the trade fairs CIFF, Gallery, CPH Vision and Terminal-2 as well as the industry organisation Dansk Fashion and Textile. The five collaborating have an impressing total of more than 2,500 brands on display. An impressive number which is quite higher than fashion weeks like Berlin, Amsterdam and Stockholm.

The aim of the platform is to maintain Copenhagen Fashion Week’s position as an important destination for the world’s leading fashion professionals. Among other things the platform arranges free shuttle busses between all of the fairs, invitation to 100 of the world’s most interesting buyers, and before Copenhagen Fashion Week in August an entirely new website will be launched. This will be the most important place for international buyers to find information about Copenhagen Fashion Week.

All members of CFW agree on the importance of this collaboration in order to maintain and develop Copenhagen’s position as the fashion destination where inspiration, professionalism and business all come together. The new partners at CPH Kids are very positive and at the same time they are aware of the importance of a joint platform:

“It is a great joy to CPH Kids that all fairs are collaborating towards a common goal: To give exhibitors and buyers the best working conditions during Copenhagen Fashion Week. The new collaboration marks a new era for Danish fashion and I’m certain that this will be a win-win situation for everyone in the industry,” says the founder of the innovative children’s wear fair Lone Holm.

Dansk Fashion and Textile’s executive vice president Kasper Eis is also thrilled to have the opportunity to present the cooperation between all of the fashion fairs in Copenhagen:

“This sends a strong message to the rest of the world. We show that all of the key players in Copenhagen Fashion Week have a common ambition to keep on developing the fashion week. Exhibitors, buyers and Copenhagen Fashion Week as a whole will benefit even more from this professional platform, which will be fundamental to keep Copenhagen’s position as Scandinavia’s natural fashion capital. And as an industry organisation we of course appreciate that the fairs understand the importance of this collaboration – in spite of them being competitors at the same time. The collaboration is the only way to even greater success for Copenhagen Fashion Week.

Copenhagen Fashion takes place 3rd to 7th August 2011. The fairs open on the 4th August.
• The five fashion fairs in Copenhagen show more than 2,500 brands each season.
• The largest number of brands is in Paris, where more than 2,800 are shown. In comparison
• Berlin has approximately 1,700 brands
• Amsterdam approximately 1,000 (including Kleine Fabriek)
• Stockholm approximately 800
• Copenhagen Fashion Week takes place every year in February and August and more than 50,000 business professionals attend
• Copenhagen is the only fashion week in the world where five competing trade fairs work this closely together

Contact:
Project manager, the CFW platform, Simon Hansen, [email protected], +45 4022 7222
Copenhagen Fashion Week