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Glenn Martens to revive Y/Project

By FashionUnited

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Parisian fashion label Y/Project has named Belgian designer Glenn Martens as its new creative

director, following the death of the brand’s founder Yohan Serfaty earlier this year.

Martens was previously first assistant of to Serfaty who died in April of cancer, and has been with the independent label since its launch in 2010.

Known for its avant-garde basics, the French menswear label will return to the official Paris fashion calendar in January during Men’s Fashion Week, showcasing its Autumn/Winter 2014 collection, which will also include a preview of the brands first womenswear pieces.

“I want to build with respect on what Yohan started,” Martens told WWD. “It’s more about regenerating the brand than bringing a fast change.”

Prior to joining Y/Project, Martens a graduate of the Royal Academy of Fine Arts in Antwerp, worked for Jean Paul Gaultier as a junior designer for the label’s womenswear, before moving onto G2, Gaultier’s menswear line.

Y/Project is stocked in 30 multi-brand stores around the world, including The Library in London and Hervia Bazaar in Manchester.


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