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Harvey Nichols teams up with GP to offer sale shopping advice

By FashionUnited

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Unlike other retailers, who are keen to encourage their shoppers to purchase as

much as possible during the summer sales, premium department store group Harvey Nichols is warning its customers about the dangers of over shopping.

Working alongside with doctor Rosemary Leonard, Harvey Nichols has launched a campaign to inform consumers on how to safely shop through the summer discounts. “It might sound silly but carrying numerous bags can put untold physical pressure on a shopper’s body,” warns Dr Leonard.

“Restriction of blood flow is common, which means people can experience tingling of the fingers and in more extreme cases numbness and even fainting. I often refer to this condition as ‘high bag pressure’. Other symptoms an overburdened shopper could suffer include pulled muscles plus neck and wrist strain.”

“As a practicing GP, I see more cases of shopping related stress injuries at times when the economy is experiencing a boom.” In order to prevent shopping related injuries, the doctor suggests that customers carry a few bags on each arm, to spread out and “balance the load".

In order to encourage shoppers to stop carrying bags in their hands, Harvey Nichols has recommended that customers hang bags on their arm. However to remind shoppers that they should not overburdened their arms with shopping bags, the premium department store is also giving over arm bands to indicate which point in “safe”.

“It's not in our interest to have customers shopping until they drop,” commented a spokesperson from Harvey Nichols. “For those who want to make multiple purchases and are concerned about carrying a heavy load, we'd advise using our website and letting our delivery drivers take the strain.”

 

Harvey Nichols