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It was all about digital: Asos, Showroomprive, Inditex

By FashionUnited

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Shares in British online fashion retailer Asos plunged as much as 20 percent on

Tuesday as the firm increased its spending plans to deliver longer term growth at the expense of short-term profits. The dip negatively impacted Italian peer Yoox's shares.

Asos reported a 25.9 percent gain in revenues in the two months ended February 28 to 139.2 million pounds, or 229.7 million dollars, compared to the same period a year ago. The investment will increase the firm's annual sales capacity to 2.5 billion pounds, Asos said, over 1 billion higher than previously guided, but reduce its operating margin for the year to 31 August to 6.5 percent. Analysts had been expecting that to come in around 7 percent.

Shares in the firm were down 17 percent to 52.51 pounds as analysts pencilled in a fall in full-year profit, reported Reuters.

Across the Channel, in Paris, French e-commerce company showroomprive.com reported a 40 percent jump in revenues to 350 million euro for fiscal year 2013, which implies a 5 percent return. According to the company, mobile was fundamental to boost their sales growth as half of traffic and 40 percent of global sales now come through this channel.

The French private online sales company aims to close 2014 with a turnover of 450-500 million euros, supported by its launch in new markets such as Germany, Czech Republic and Nordic countries, in addition to Italy and Spain, Belgium, Portugal, The Netherlands and Poland, which represent more than half of its international revenue.

Finally, all sights were on the world largest apparel retailer, Inditex, as the Spanish group will reveal its annual figures before the bell on Wednesday. Owner of Zara has had the industry talking for months about its plans for some of its lower-end brands.

FashionUnited