Jaeger opens boutiques in Russia

Jaeger has opened its first two boutiques in Russia. The retailer opened in Moscow’s Metropolis

mega-mall and in the luxury Vremena Goda Mall, and is planning further expansion in Russia and Asian markets.

Chief executive Belinda Earl said: ‘This is the right time and is a very exciting development for Jaeger.’

The stores stock the Jaeger London, Jaeger Black and Boutique by Jaeger collections.

The chain expects to open two more stores this autumn in the Russian cities of Ekaterinburg and Rostov-on-Don. Additional openings will follow in Moscow and St Petersburg. Earl stated Jaeger is considering further stores in the Middle East and looking at opportunities in Asia from its base in Hong Kong.

Fashion retailers with strong brands are focusing on overseas growth against the background of an uninspiring outlook for the British High Street, reported the Daily Mail.