Jaeger to restructur​e online platform

Jaeger is vamping up its e-commerce platform in a bid

to further develop its online business. The upmarket high street retailer signed a five year contract with provider eCommera, reported Drapers.

Jaeger will use eCommera’s ecommerce trading platform, mobile app and browser, and specialist retail consultancy.

In addition to this, Jaeger will use eCommera’s online data analytics tool, Intelligent Trader, to optimise trading and analyse data, providing it with insight that can be used to help drive growth.

“The new online site provides us with a springboard for growth and international expansion,” said Steward Binnie, chief executive of Jaeger.

Next year Jaeger will make changes to the front end of its website so that it looks different to the customer.