Joseph to show at London Fashion Week

Joseph, the upmarket British go-to brand for luxury basics, is

to show its first catwalk collection during London Fashion Week in September.

The provisional schedule, which is to be released by the BFC in May, will see Joseph's women’s ready-to-wear collection for spring 13 presented to UK's press and buyers.

A spokeswoman for Joseph told Elle magazine online: “We felt we were ready for the next thing, hence the show. Shows make such a strong impact, and showing at London Fashion Week was a natural choice as obviously we are such a London-centric brand.”