Juicy Couture founders keen to regain control of brand

Pamela Skaist-Levy and Gela Nash-Taylor, founders

of Juicy Couture brand, are reportedly looking for investors to regain control of the brand they sold to Fifth & Pacific in 2003. The multi-brand conglomerate is to spin off the ailing brand to favour Kate Spade business.

As reported by 'WWD' and 'Daily Mail', the fashion stylists who founded Juicy Couture and sold it to Fifth & Pacific (FNP) for 226 million dollars ten years ago, would be quite keen to regain control over their former company.

According to sources close to the matter, Juicy Couture co-founders would have been speaking to private equity firms about buying back their fashion brand.

Skaist-Levy and Nash-Taylor started the Juicy brand back in 1996, being the main milestone the hype they went through in 2001 after they designed a tracksuit for Madonna.

Juicy Couture revenue came at 500 million dollars last year, mainly from its wholesale customers and proprietary 135 Juicy stores.