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Kenneth Cole signs new licensing deal

By FashionUnited

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Fashion footwear brand Kenneth Cole has signed a licensing deal

with Parlux after ten years working with Coty.

The new alliance will commence January 1 with Parlux adding “several new brand concepts while continuing to support Kenneth Cole’s existing portfolio of scents.”

Michael DeVirgilio, president of licensing and international at Kenneth Cole Productions stated that Parlux is entering its 30th year with a focus on international expansion. “We believe they [Parlux] are the perfect partner to develop a new scent direction and their strength in the international fragrance market further supports our strategic marketing initiatives,” he said.
Kenneth Cole