Melissa launches London pop-up store

Brazilian footwear brand Melissa has opened a pop-up

shop in Covent  Garden in a bid to celebrate the London Olympics 2012.

Founded over 30 years ago, the Covent Garden store is the brand's  first pop-up, which will feature installations by British artist Julie  Verhoeven and Kleber Matheus to provide a contemporary urban backdrop.

Julie Verhoeven stated: “Installation Barefoot on Hometurf" celebrates  Melissa cart wheeling into London and the city's rich history of  street culture, I wish to produce a riotous, vibrant, wall collage,  rendered in an anarchic, London spirit. If the artwork were a girl,  she would be both punk and pop, with a barefoot dancing hippy heart  and a fascination with the exotic Melissa and her Plastic Dreams!”
Graphic artist Kleber Matheus created interior installations featuring  exposed neon signs. The project was inspired by the theme of Melissa’s  Spring/Summer 2012 collection, Power of Love, with psychedelic dashes  of vibrant colors, which translate Matheus’s irreverent and creative  point of view.

Melissa's pop-up shop is located at 15 King Street.