My-Wardrobe goes mobile

My-wardrobe.com, the online destination for everyday luxury fashion, which houses top designer

womenswear and menswear ready-to-wear, shoes and accessories collections, has launched a mobile site, created by Usablenet. The site is a streamlined version of the my-wardrobe.com website that is optimised for all web-enabled mobile phones.

The sleek design features next-generation HTML5 mobile capabilities such as a scrolling image carousel on the homepage for consumers to dynamically view top new arrivals; and an expandable and collapsible menu for speedy site navigation.

Other highlights include a currency dropdown, giving customers the option to choose to see prices displayed in dollars, pounds or Euros; ‘my-bag’ functionality that offers users access to  their my-wardrobe.com account anytime; product list pages features a refined sorting capability; full search and browse functionality’ and full eCommerce capabilities, with secure checkout.

my-wardrobe.com Founder Sarah Curran, comments, “Our customer shops in the seams of their life whether it’s from a desk, sofa or on the go. We have worked to be able to create a 360 brand experience, which includes making the mobile experience seamless, engaging and extremely easy to use. We have seen a significant increase in shoppers accessing the site and purchasing through mobile and we hope that this new mobile-optimised site will fully enhance that experience.”

The mobile site was developed by Usablenet, the company behind several other recent launches of mobile retail sites, including Marks & Spencer, JD Sports, Boots, and Mothercare.