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New H&M Conscious Collections launches in April

By FashionUnited

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H&M last year made an announcement it was teaming up with thinktank

Ever Manifesto to bring more sustainable fashion to its Conscious Collection for spring 2014.

The time has now drawn near and on April 10 H&M will add to its Conscious Collection by rolling it out in 150 stores and online.

Under the partnership, new styles will include organic leather and silk dresses, embellished bolero jackets, all crafted by artisans in India, although no manufacturing sources were listed.

The styles are ruled by a palette of nude, cream and navy with embroidery and detailing lending a bohemian spirit.

The company hopes to show “the breadth of possibilities with sustainable materials,” without sacrificing the on-trend styles.
H&M
Sustainable Fashion