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Shop Direct appoints Gareth Jones Deputy CEO

By FashionUnited

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Multi-brand digital retailer, Shop Direct, has appointed Gareth Jones to Deputy Chief Executive Officer, a role

he will undertake in addition to his existing role within the company as group retail and strategy director.

In his new dual position, Jones's will be responsible for Shop Direct's e-commerce, customer intelligence, marketing, trading and creative fields across the company's six digital labels. He will also oversee the development of the company's new luxury online brand, Very Exclusive, which is set to launch next year February.

“This appointment is recognition for everything Gareth has put in at Shop Direct,” commented Alex Baldock, group CEO at Shop Direct in a press release. “He’s a trusted colleague, an outstanding leader, a great ambassador for the business, and is playing a central role in building a world class digital retailer here. I'm delighted for him.”

Jones first joined Shop Direct in 2009 as brand director for Very.co.uk and was later promoted to retail director across the group's online brands, which includes Littlewoods.com and isme.com. Prior to joining Shop Direct, he held a number of senior positions within the telecoms industry.

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