Superdry looks to online to boost sales

Supergroup, which has issued three profit warnings since

October last year, is reportedly looking to boost its ecommerce proposition for its fashion brand Superdry in a bid to drive sales.

According to Marketing, the UK-based retailer has approached several digital agencies with a brief of creating a “content hub” to support the existing ecommerce site, as well as build a mobile app. It is not known when the agency will be selected or when Supergroup is expecting to launch the new features.

The Superdry brand has suffered a challenging year, following a period of rapid growth, and in its most recent financial results, as even though retail sales in the 13 weeks to April 29 rose by 24.7 per cent to £39.4m, the like-for-like basis sales were flat.

Julian Dunkerton, chief executive, said that Q4 had been a “disappointing end to a challenging year” but “the brand remains strong”.