Supergroup, which has issued three profit warnings since

October last year, is reportedly looking to boost its ecommerce proposition for its fashion brand Superdry in a bid to drive sales.

According to Marketing, the UK-based retailer has approached several digital agencies with a brief of creating a “content hub” to support the existing ecommerce site, as well as build a mobile app. It is not known when the agency will be selected or when Supergroup is expecting to launch the new features.

The Superdry brand has suffered a challenging year, following a period of rapid growth, and in its most recent financial results, as even though retail sales in the 13 weeks to April 29 rose by 24.7 per cent to £39.4m, the like-for-like basis sales were flat.

Julian Dunkerton, chief executive, said that Q4 had been a “disappointing end to a challenging year” but “the brand remains strong”.
 

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