Swatch collaborating with Harrods

Swiss watchmaker Swatch has opened a new temporary concept store on the fifth floor of Harrods. The 50 metre squared space

has been transformed into a ‘Gentleman’s Club’ taking inspiration from its latest collection, Big Classic.

The ‘Gentleman’s Club’ concept was designed to encapsulate pillars of the new collection highlighting craftsmanship, style, tradition and tailoring, and features a lounge area complete with vintage arm chairs to provide a “luxurious ambience” for shoppers and a pin ball machine.

Swatch will host Gentleman’s Workshops catering for the modern Gentleman’s every need on how to tie a bow tie, shine their shoes and match their accessories from watches, hats to socks with their wardrobe.

Harrods has been developing its accessories department and a spokesperson for Swatch added that the brand will move into a permanent location on the fifth floor later this year, “confirming its commitment to collaborating with Harrods in its new fashion watch accessory department”.